Coda Construction, finished kitchen remodel
Field Rebuild 004 Dublin, CA
Coda Construction
Good contractor. Competing with himself.
The pages weren't wrong.
They were just fighting each other.
Fifteen years.
Three pages, one search.
  • ✕ Three near-duplicate pages targeting the same overlapping keywords
  • ✕ A generic homepage headline, repeated, with no real proof above the fold
  • ✕ Keyword-stuffed slugs instead of clean, intent-clear URLs
  • ✕ Real, glowing reviews sitting on Houzz and Yelp, not surfaced on the site itself
  • ✕ Fifteen years and a real, specific founder story, told nowhere
Not thin content.
Self-competing content.
The Diagnosis

Three pages, chasing the same search

/interior-remodeling-contractor/ Overlaps
competing for the same terms as
/home-improvement-contractor/ Overlaps
and
/home-remodeling-company/ Overlaps
Three pages splitting one ranking, instead of one page earning it.
Pulled directly from the live site's page inventory during the audit, not estimated. Kitchen and bathroom pages, the two real keyword winners, were left untouched.
The Rebuild
One lean site. Every redirect mapped so nothing gets lost.

The three overlapping pages fold into one clear services structure, kitchen and bathroom keep their proven URLs, and every changed page gets a 301 so the ranking equity already earned doesn't disappear on launch day.

Coda Construction rebuilt site preview
Coda Construction
Built the way you'd build it yourself.
  • ✓ Three overlapping pages consolidated to one
  • ✓ Full 301 redirect map, ranking equity protected
  • ✓ Real reviews from Houzz and Yelp, finally on-site
  • ✓ Elias's real story, told in his own words
  • ✓ A homepage built around real proof, not a repeated generic headline
  • ✓ Built and switched at launch, the live site never touched mid-build
View the live preview
You See A Website

I See Fifteen Years Stopped From Competing With Itself

Every part of the rebuild has a job. Here's what each one is actually for.

Stop The Self-Competition

Consolidate three near-duplicate pages into one, so a search stops splitting between Coda's own URLs.

SEO

Protect What's Already Ranking

A full redirect map means the kitchen and bathroom pages, the real keyword winners, keep everything they've earned.

Technical SEO

Put The Real Proof Up Front

Real reviews from real platforms, on the homepage, instead of a generic headline repeated with nothing behind it.

Trust

Tell The Real Story

Elias left corporate America and built the contractor he wished he'd hired. That's the differentiator, not a stock line.

Positioning

Clean URLs, Not Keyword Stuffing

Clear, intent-matched slugs instead of the old keyword-stuffed structure.

Technical SEO

Ship Without Losing Ground

Built separately, switched at launch, the live site untouched until it's ready.

Migration
The Results
Strategy / Current Build
  • Stop three real pages from splitting one search instead of winning it together
  • Protect fifteen years of earned ranking equity through the migration, not just after it
  • Put real, already-earned reviews to work instead of leaving them on Houzz and Yelp alone
  • Replace a generic, repeated headline with Elias's own real story and process
Verified Results
The rebuild hasn't launched yet. This stays empty until there's a real number to put here, not a guess.
"

I have used Coda Construction on every major remodel job over the years. I love the guidance Elias provides as well as his attention to detail.

Pat Thomas, Houzz Review
The pages weren't wrong.
They were just fighting each other.
See more work